From the curves of a piece of furniture or a dress to the structure of a building, I can’t help but notice intriguing shapes, colors, textures, and contours all around me. I admire the composition of photographs, the arrangement of a room, or the layout of a magazine spread—each detail contributing to the larger vision. Colors have the power to evoke emotions, ranging from serenity to excitement, depending on how they are paired or contrasted.
I find it exciting when something is thoughtfully designed to fulfill its purpose while achieving aesthetic excellence, whether a website, product packaging or even a remote control. Thriving in environments that nurture the creative process, I feel energized to be part of a team that values innovation and collaboration.
Vouchers used by Marlboro for their Travel Sweepstakes. Directed not to be designed to Marlboro’s branding. A lot of information needed to be given synctly and in a visually appealing way.
Designed to entice participates to attend the summit by highlighting the beauty of the location and sophistication of the hotel.
Artwork: Painting by Laura Hallowes
Laura Hallowes Watson
Beverage Industry
The client wanted to emphasize that the tea could be served also hot, not just cold.
Coca-Cola requested designs for a test market with the demographic of African American males ages 15-25.
The emphasis here is the Southern-ess of this sweet iced tea.
Accordion fold, shown flat.
Shown flat, folded and opening up like a camera lens.
Branding for a children’s clothing store. Logo to show all ages from newborns to teens.
Portrait of Fiona painted for the logo. Fiona is the mascot of d’Tails and she’s my dog. Branded interior of spa with the bold colors of the logo.